The gloves come with little plastic buttons on the tip of the thumb and index finger on both hands. The plastic is made to activate the surface of your iPhone or Android. You can type & swipe without having to take your gloves off.
If glove makers think enough buyers are looking for this feature does it suggest every business needs to be aware of this movement toward mobile devices and make it part of their marketing?
What might people be doing on their iPhone while exposed to temperatures that make it important to keep their gloves on?
- Getting into their cold car after work, after shopping, or upon leaving their hotel.
- Waiting at a train or subway station.
- Coming outside after a movie or some other performance.
- Picking up their kids from day care.
I'm sure there are others. All of them are in a position where quick, effective interaction with your website might very well make the difference in what they do next.
- Is the closest pizza place still open?
- What is the phone number for the take out food I am supposed to order now and pick up on the way home?
- What is the closest locksmith, who is still open, who can unlock my car before I freeze?
You get the idea. It will not take many of these to more than cover the cost of our mobile device friendly website.
